Let’s face it, tomorrow always takes a backseat to dealing with today. We often make excuses about being too busy with emergencies today and we push off the rest. In fact, our society often times rewards reactive behavior. The hero is always the one who did the CPR, rightfully so, but those who prevent emergencies are rarely given the same recognition.  

This often happens in businesses too. I’m the first to admit, I get more of an adrenalin rush from solving a technical crisis verses re-evaluating our security policies or making sure our disaster recovery plan is effective. However, taking time today to evaluate your business processes will help prevent future emergencies and ensure you stay competitive.

As you put your personal 2008 resolutions into action, take a minute to consider a New Year’s resolution for your business.  Why not focus on communication in 2008? Start by asking yourself a few key questions:

• Do you communicate with your customers the way they prefer?
• Do your communications solutions ease day-to-day tasks and add efficiency to your business?
• Are you providing secure networks for the transfer of confidential customer information?

Communication is no longer as simple as picking up the phone. A variety of other communication methods are available to our customers and our business environment. For instance, my Avaya 9630 IP Hard Phone integrates directly with my existing desktop, the AG250s Express Directory gives me easy access to the corporate LDAP directory and Avaya’s Application Enablement Services integrates the voice servers to the Microsoft servers. Today, the possibilities are endless and they allow us to communicate seamlessly with customers and coworkers, no matter what type of communication method they prefer.

Your communications systems also play a large role in your efficiency. Do your systems streamline information flow and simplify administrative processes? Having effective communications tools in place can save you money, time and meet the demanding needs of your customers. More effective communication means more effective business.

With a complete portfolio of end-to-end integrated IP Telephony, Data Networking, Mobility, Professional Services, CrossNet Support Services and Cross Learning Services our capabilities and resources at Cross can help you achieve your communication resolution in 2008. At Cross you will enjoy a world-class training facility with access to exceptional training programs and instructors through Cross University —  ensuring you get the most from your solutions.