The retail industry is considered to have one of the most competitive environments in today's economy. Attracting new customers, creating brand loyalty and controlling operational costs are each crucial to the success of your business. And crucial to each of them is how you leverage communications technology.

Your customers are savvy and their expectations are high. Convenience, personal attention and reliable services are part of the "buying experience" your customers expect. With a full suite of applications including IP Telephony, Messaging, CRM/Contact Center, Wireless and Security, Cross has the unique ability to develop a comprehensive communications solution that will help you deliver on those expectations.

Nationally recognized as a leader in the field of IP Telephony, Cross can deliver IP’s powerful capabilities to dramatically improve your customer's experience. Our fully integrated communications solutions will give your business the ability to blend multiple communication applications into a single secure solution. Your customers benefit by having a choice as to how and when they want to do business with you, allowing them the flexibility and convenience they are looking for.

Customer Relationship Management (CRM) applications such as skill-based call routing, computer telephony integration (CTI) and multichannel contact management, are being utilized by successful retailers. These applications will provide a consistent customer experience across all your customer service channels. Our end-to-end networking capabilities provide an integrated protection plan for your IP solutions giving you both cost savings and security benefits.

As an industry leader and award-winning business partner, Cross has been the partner of choice for retail businesses across the nation. With our best in breed communications solutions and our highly skilled Cross team, we deliver a Cross experience — giving you that competitive edge you need.